Our Core Values

You have the power to define your own path.

At the heart of I Am The Standard is the belief that true empowerment comes from within. Society often pressures us to conform to external standards, but we believe in the power of personal choice. You are in control of your own narrative, capable of setting goals and defining what success means to you.
Empowerment is about reclaiming the right to set your own standards, free from the influence of others. This value encourages people to trust themselves, take ownership of their lives and understand that they hold the keys to their future. It's a call to action: You are not bound by anyone else's definition of greatness- only your own.

Be true to your personal values, not society's expectations.

Authenticity means living in alignment with your true self - your beliefs, values and goals. At I Am The Standard, we encourage you to embrace your individuality and resist the urge to compare yourself to others. Your journey is your alone and your standards should reflect who you truly are, not who others expect you to be.
This value underscores the importance of being real, transparent and unapologetic in pursuit of personal growth. Authenticity is about embracing your flaws, quirks and unique strengths, because it is through being genuine that you can set the standards that will genuinely improve your life.

Small, consistent steps forward create lasting transformation.

We believe that personal growth is a continuous journey, not a destination. Progress doesn't happen overnight; it's a series of intentional choices, incremental improvements and consistent actions. By setting your own personal standards - no matter how small - you are committing to a path of constant self-improvement.
This core value reflects the idea that success isn't about achieving perfection, but about striving for progress. Growth can come in many forms - emotionally, mentally, physically or spiritually - and the key is to keep moving forward, even when the steps are small. Over time, those small efforts compound into meaningful transformation.

You will stumble; that's part of the journey. Rise up and keep going.

Resilience is about staying committed to your standards, even in the face of obstacles, setbacks and failures. At I Am The Standard, we recognise that the path to self-improvement is not always linear. There will be challenges, moments of doubt and times when you fall short of your own expectations - but that's all part of the process.
Resilience means having the strength to bounce back after failure, to learn from your mistakes and to keep pushing forward. Its about embracing imperfection and using every setback as an opportunity to refine your standards and become stronger. With resilience, you learn that stumbling is not the end - it's simply part of the climb.

Your standards are a reflection of who you are and who you aspire to be.

Setting personal standards requires a deep understanding of yourself- your desires, weaknesses, strengths and aspirations. Self-reflection is the practice of taking time to assess where you are, where you want to be and how your standards align with you personal growth goals.
This value highlights the importance of regularly evaluating and adjusting your standards. A you evolve, you standards may change, and that's ok. Through self-reflection, you ensure that the goals you set yourself remain aligned with your true self and that you're always working towards becoming the best version of yourself.

Live by your standards, even when no one is looking.

Integrity is about staying true to the standards you set for yourself, regardless of external recognition or validation. It's easy to uphold personal standards when others are watching, but true growth happens when you hold yourself accountable in private moments.
At I Am The Standard, we believe that integrity means consistently striving to live by your values, even in the small, unseen decisions. It's the quiet discipline of sticking to your goals, knowing that your progress matters even if no on else sees it. Living with integrity ensures that your standards are not just words, but a true reflection of how you act every day.

Be kind to yourself along the way.

The journey of self-improvement can be tough and it's easy to be your own worst critic. Compassion is about recognising that while setting high standards for yourself is important, it's equally important to be kind and patient with yourself when you fall short.
This value reminds you that growth takes time and setbacks are part of the process. I Am The Standard promotes self-compassion as a crucial element of personal development, encouraging you to treat yourself with the same kindness, understanding and grace that you would offer to a close friend. By practicing compassion, you can maintain a healthy relationship with your personal standards without being overly harsh or self-critical.